Wednesday, May 9, 2007

How To Write A Sticky Note Business Plan

If you’re like most creative entrepreneurs, the thought of writing a business plan is not the highest item on your priority list. You’d rather explore new ideas, create products and services, develop a new speech, or work with your clients... than sit down and write a plan.

But, to be successful in business, you need to have a plan in place. The good news is you don’t have to write a formal (bank-friendly) business plan to keep your business on track. In fact, until recently, I used my self-made “sticky note business plan” to keep track of my business goals and plans.

The “sticky note business plan” is a simple and fun tool you can use anytime, any place to keep your business pointing in the right direction. Here are a few simple steps to get you started:

Gather Your Planning Supplies
Thankfully, you won’t need fancy computer software, or heavy reference books to write your plan. All you’ll need is a wall, six poster boards, three pads of sticky notes, scotch tape, a note pad, a Sharpie marker and a pen. It’ll also help to have a quiet place and a few hours of time to enjoy this process. You may even want to light your favorite candle and play some relaxing music.

Lay Out Your Plan
Tape the six poster boards up on the wall. Once the boards are up on the wall, grab your notepad. Sit down for a few minutes and quietly think about the aspects of your business you want to plan. For example: do you need to design a new product or event, do you want to create a marketing plan, do you need a timeline plan for the next 3 years of your business, is it time to plan the launch of a new service?

Use your notepad to collect all of your ideas and decide on the six main categories you want to include in your plan. Next, write each category on six separate sticky notes using your Sharpie marker. Then, stick one note on the top center of each poster board... so each board is labeled for one of your six topics.

Download Your Ideas
Here comes the fun part. Get your pen and sticky notes and begin to write down every single idea that comes to mind for each category. Don’t edit or censor any ideas. Simple write them down and stick them on the poster board for that category. Try to say with one category at a time as best you can. But, if other ideas keep coming to mind, write them down and pop them on the appropriate poster. Let the ideas flow and enjoy the process of getting everything on paper.

Organize Your Ideas
So, now that your ideas are on the poster boards, begin to organize them. Look for themes, sequences, and categories of items. Physically move the sticky notes on the poster board to group ideas together. Sometimes I’ll organize ideas by timeline, sometimes I’ll organize by concept... you can organize them in the way that makes sense to you.

Put It All Together
Now, step back and take a look at your whole plan. After going through this process, you may discover some items need to move higher on your priority list; while other ideas may need to be dropped from your plan completely. The right things to do (and the order in which to do them) will surface now that you have the whole plan in place. Next, rearrange the posters so the highest priority plan is at the left side of the wall and the lower priority plan is to the right side of the wall. Finally, transfer your highest priority tasks to your calendar to make sure you begin executing your plan.

Keep Going
As you make progress with your plan, continually re-evaluate where you are... and keep moving forward with your projects. Personally, once I complete a concept from one of my poster boards, I remove the sticky notes so I can visually see my progress and all that I’m accomplishing. You may enjoy doing the same thing.

Now that you know how to write your “sticky note business plan”, you’ll discover it’s actually FUN to work on your plan. And, it’s a huge asset to your business.

© 2007 Christine Kloser

Want To Use This Article In Your Ezine or Website? You have my permission, as long as you include this complete blurb with it: Christine Kloser "The Conscious Business Coach," publishes the revolutionary 'Conscious Business Connection' ezine. If you want to learn proven business strategies boosted with Spiritual success principles, you’re in the right place. Get your FR^EE tips now at http://www.consciousbusinesscoach.com/.

Friday, April 27, 2007

How To Know When It’s Time For A Day Off

by Christine Kloser, "The Conscious Business Coach"

When was the last time you took a day off... during the WEEK? If it’s been longer than a few months, now’s the time.

As a conscious entrepreneur, you have a lot to manage in your life and it’s essential to give yourself a break. You’ve got new business ideas every day, you juggle multiple projects at the same time, you could easily work 14 hours straight (and enjoy it), you thrive on the energy of having a lot going on, and you know the importance of keeping your Soul fueled.

But, if you always feel “on the go”, constantly forging forward with deadlines and project, eating meals in between keyboard strokes and working ‘til the wee hours of the morning... be careful! You’re on the edge of burnout and probably feeling disconnected from the Divine purpose of your business. Your cylinders can only fire so fast until they malfunction; and we certainly don’t want that to happen to you.

Thankfully, I’m at the point where I know when it’s time to take a day off BEFORE I crash. Here are my top 3 ways to know it’s time for a day off:

Your “To Do” List Never Gets Done
I know, this seems illogical. If you can’t get your tasks done, why would you take a day off? Because if your “to do” list is outrageously long, chances are some of the things on your list are not aligned with your Soul’s purpose for your business, and your life. They’re just busy work. Taking a day off when this occurs will allow you the space to reconnect with your soul, re-energize your body and gain perspective on your priorities. Chances are, you’ll discover some of those tasks can simply be released.

Your Body Shows Signs Of Stress
Is your neck tight? Do you feel tired? Is there a pit in the bottom of your stomach? Does your head hurt? These are just a few signs your body sends as it begs you to give it a rest. Your physical body is a good indicator of your overall well-being. And, if it’s giving you a nudge for attention, it’s better to listen to it NOW... rather than get sick later. In order for you to be at your best for your business, your physical health is a requirement. Listen to your body, and hear what it is saying. Then, give yourself a day off to refuel and re-energize your physical being.

You Have An “Uneasy” Feeling
It’s challenging to explain exactly what this is because it’s feels like a whisper from within. For me, when this happens, it feels like God is calling me to become still so I can more closely listen to what Source wants me to do. The uneasiness comes from a sense of disconnection from Source... and your God given gifts. Often times when this “uneasiness” occurs, it’s because you’re bogged down in details and lost perspective on the Divine unfolding of your life. A day off (especially with a journal in hand) will work wonders to eliminate that “uneasy” feeling and get you back on track with living your purpose.

So, if you can relate to any of these 3 signs... schedule your day off. (Or, better yet schedule June 22-24 to be at the Conscious Business Retreat!) Here’s your assignment: get our calendar out and schedule your escape... right now. Then, have fun planning your day!

© 2007 Christine Kloser
Want To Use This Article In Your Ezine or Website? You have my permission, as long as you include the following blurb with it: Christine Kloser "The Conscious Business Coach," publishes the revolutionary 'Conscious Business Connection' ezine. If you're ready to transform "what is" to "what's possible" for your business, get your FR^EE tips now at http://www.ConsciousBizReport.com

Monday, April 16, 2007

Top 5 Tips For Getting Publicity... for Yourself and Your Business

Publicity can be the “key to the kingdom” for you and your business. Just think of what happens when Oprah mentions a book on her show, or when the local newspaper writes a story about a local business. Sales skyrocket... much more than if you had bought advertising in the same media outlet.
Why the phenomenon with publicity? It’s a third-party endorsement that’s raving about you... rather than yourself. And, there’s instant credibility to have your name in the press, especially in our media-driven society. I know from personal experience that saying I was in Entrepreneur Magazine and appeared on Making IT TV (a few of my media appearances) separates me from the rest. Media exposure is becoming a necessity for entrepreneurs in today’s world.
Here are the top 5 tips I’ve learned about getting publicity:
1. Use Sound BitesThe average amount of time you have to catch the attention of the media is about 20 seconds if you’re talking. If you’re contacting them via email you have 2 lines... your subject line and the opening line of your email. That’s it. What does this mean to you? You’ve got to learn how to powerfully communicate who you are, your expertise and how the media can use you in a matter of seconds. This is what’s called a “sound bite” and you’ll see/hear them all over the media. Pay attention to newspapers and television and you’ll see what I’m talking about. Everything is succinct and to the point.
2. Know The Media You’re PitchingThe most common issue the media has with the pitches they receive is the person pitching them doesn’t know their publication or show. For instance, if your topic is about Dating, but you contact Family Circle magazine with a pitch, they’ll throw it out because Family Circle is about families... not the dating scene. On the other hand if you’re a therapist specializing in keeping harmony at home, Family Circle may be a great outlet for you. Always know your media. Writers, producers and hosts want nothing more than to feel like you understand what they put on/in their publications and shows.
3. Make It Easy For ThemDo as much as you can to make your pitch complete. So, once you get the media’s attention using a great sound bite (more on that in the next tip) and they’re asking you more questions, make it easy for them. Have other experts lined up who would complement your pitch, or would appear on a show with you as a case study of what you’re talking about. Tell them exactly what photos or video footage would go along with your idea. It’s YOUR job to make THEIR job easier. Providing them with the “whole enchilada” will help you stand out from the crowd... and get more media coverage.
4. Have A Good HookJust like a book gets judged by its cover, a media pitch gets judged by its hook. A “hook” is the succinct one-liner that communicates what you’re pitching. Steve Harrison has a great exercise for this; he calls it “...and, coming up next”. Pretend you are trying to get on TV, what would the host of the show say after ”... and, coming up next”? You’ve got about 10 words that follow this phrase. And, that’s your hook. Practice your hook over and over again, and have several of them ready to go depending on the media you’re pitching (see tip #2).
5.Be An ExpertKnow your stuff. The media can tell if you’re not really an expert. So, how can you showcase your expertise? Here are three ways to get started: 1) Answer their questions quickly. When you quickly respond without hesitation or “um’s and ah’s” it shows your confidence in what you’re talking about. 2) Show or send them your book along with your pitch. I couldn’t believe how interested the media were in my book. Not that they cared about the specific subject; they just wanted to know I was an AUTHOR. 3) Don’t fake it if you don’t know an answer. Simply say “I don’t’ know, but I’d be happy to do some research to get you an answer.” The media appreciate honesty, rather than being misled. Plus, this gives you a great reason to follow-up with them, once you’ve got the answers they were looking for.
Bonus Tip: PR LeadsIf you want to have media leads coming straight to YOUR inbox, rather than having to chase them down, check out
www.ChristineKloser.com/PRLeads. It’s the fastest, easiest and most economical way to get publicity.
Media exposure is a valuable asset to every business owner. To make sure you put your best foot forward (the first time) follow these tips exactly and you’ll be surprised at the results you get.
© 2007 Christine Kloser
Want To Use This Article In Your Ezine or Website? You have my permission, as long as you include this complete blurb with it: Christine Kloser "The Conscious Business Coach," publishes the revolutionary 'Conscious Business Connection' ezine. If you want to learn proven business strategies boosted with Spiritual success principles, you’re in the right place. Get your FR^EE tips now at
www.ConsciousBizReport.com.

Friday, March 23, 2007

The Hidden Benefits of Writing Your Book

The Hidden Benefits of Writing Your Book
by Christine Kloser, "The Conscious Business Coach"

Are you losing business and missing out on opportunities because you don't have your book done yet? If you're an entrepreneur with life-changing knowledge... the answer is, "YES"!
Nine out of ten people have a book inside them, but most of them never get their book done. I'm sure you can relate. You KNOW you need a book to grow your business especially when you consider these OBVIOUS benefits of becoming a published author:

-Position yourself as an expert
-Reach a larger audience
-Get more speaking engagements and more publicity
-Increase value by "bundling" books with other products/services
-Give as bonus/promotional item for your business
-Gain instant credibility
-Increase revenue through book sales
-Build relationships with “centers of influence”
-Make a difference in your readers’ lives

Your book is the BEST business card you can have; especially because nobody throws away a book! What you may not realize is this… there are a ton of HIDDEN benefits of writing your book.

After helping nearly 200 entrepreneurs become published authors, these are the top 3 hidden benefits my clients have received:

Clarity
Many new authors approach their book with unbridled enthusiasm and a TON of ideas. The truth is you could fill several books with your insight and information. But, tons of information in a huge book doesn’t make for a best-seller. That’s why the #1 hidden benefit of writing your book is clarity. Through the book preparation, research and writing process, you’ll quickly discover the core essence of your message and the simplest, most logical way to present your information.

You’ll also gain clarity on where the book fits into your “sales funnel” and what systems you need to implement to maximize your exposure through the book. You’ll become clear on new products, new services and new ways to get your readers to “opt-in” to your list (so you can market to them over and over again). After all, you’re writing your book to make more money, right? It’s amazing how easily you can put together a clear plan to turn readers into future buyers. Most new authors believe this kind of clarity rarely comes from anything other than writing you own book.

Confidence
The #2 hidden benefit of writing your book is a level of confidence most people only dream of. When you proudly introduce yourself as the Author of ___________, and show people your brand-new book, you’re confidence goes through the roof! There’s something that happens inside of you, when you finally put pen to paper and take a STAND for yourself by putting your valuable information in print. Not to mention WHO you have to “BE” to complete your book.

You’ll discover an entirely new side to yourself when you step up the plate to write your book.
You’ll stretch and grow in surprising, challenging and fun ways as you go through the process of writing your book. You get to discover more and more of who YOU are and the value you offer to the world. With each page your write, you uncover more of your brilliance and at the end of the process, you’ll see (and value) yourself in an entirely new light.

Courage
Once you experience total clarity and confidence from writing your book, you’ll discover a newfound sense of courage. Many of my clients say it wasn’t until they became published that they had the courage to ask for more money, more speaking engagements, more referrals, more publicity… and know they DESERVED it 100%.

Just imagine there’s someone you want to meet (who can further your success) and you’ve never had the courage to contact them. Once you’re a published author it’s EASY to contact anyone, because you can introduce yourself as an Author and even give them a signed copy of your book. The hidden benefit of courage can literally mean thousands of dollars in your pocket because you’re finally ready to ask for what you want.

If you’re thinking of writing a book, keep these “Three Cs” at the top of your mind (and heart) as you bring your brilliance out in the pages of your book. Yes, the expert status, credibility and new revenue from your book are valuable rewards, which will be maximized through the hidden benefits of Clarity, Confidence and Courage.

© 2007 Christine Kloser

Want To Use This Article In Your Ezine or Website? You have my permission, as long as you include this complete blurb with it: Christine Kloser "The Conscious Business Coach," publishes the revolutionary 'Conscious Business Connection' ezine. If you're ready to transform “what is” to “what’s possible” for your business, get your FR^EE tips now at www.ConsciousBizReport.com.

Thursday, March 1, 2007

Biggest Lessons

Going through the transition of NEW (a business I’ve loved for nearly 7 years) has been quite an experience. It literally took my miscarriage in December to have the courage to make this major change in my life. Miscarrying shed a lot of light on my priorities, energy, and how I spend my time. It showed me I had no choice but to make a change.

I had to accept that unless a business is making money, it really isn’t a business; it’s a hobby. And NEW (as a stand-alone entity) lost money! With this realization, I was faced with the most challenging business decision I’ve ever had to make.

Here are a few of the biggest lessons I’ve learned:

1. If you’re willing to sacrifice yourself and place other’s feelings above your own, you are actually being a disservice to them. As an entrepreneur, your priority needs to be taking care of yourself so you have a FULL tank to GIVE from. I knew this in my head, but this experience helped me “get it” on a whole different level. And, it’s true! I already feel so much more energy and excitement about creating new ways to help you with your business challenges.

2. It's OK if everyone doesn't "like" you. While nearly all of the feedback I’ve received about this transformation has been very positive, encouraging and enthusiastic; I have received a handful of hurtful accusations about my character and integrity. What I’ve learned from this (again something I’ve known in my mind, but “get” on a new level) is not everyone is going to like me or the decisions I make. And, it’s OK. Granted, it’s not easy to stay focused on the positive when these accusations are thrown; but is has given me deeper acceptance of not being liked by everyone and deeper conviction of the principles I stand on.

3. Entrepreneurs need to face the “business” of their business. This is especially important for creative entrepreneurs who care about their business and customers like I do. I was willing to ignore the bottom-line losses because all I wanted to do was support you. But, once I finally “got” that I needed to face the “business” of my business, I saw the reality I’ve been ignoring for years. If you haven’t done so lately, make a date with your PNL (Profit and Loss) statement and be willing to see what’s there. And, if you have multiple businesses (like I do), look at them INDIVIDUALLY... you can't ignore what's really going on when you separate each entity. I couldn’t do this until after my miscarriage when I was evaluating my entire life. Please do this now, and don’t wait for a major life event to catapult you into re-evaluation.

4. New beginnings bring new possibilities. I’ve simultaneously been experiencing the completion of the “era” of NEW, AND an abundance of new possibilities that come along with a new beginning. My creativity has never been higher; my enthusiasm about what I’m consciously creating for my business (and clients/customers) is awesome. Are there new beginnings occurring in YOUR life, perhaps a new way of thinking, a new business, a new product, a new relationship? Embrace the joy of your new beginnings and expect success.

Copyright 2007 Christine Kloser

Christine Kloser "The Conscious Business Coach," publishes the revolutionary 'Conscious Business Connection' ezine. If you're ready to transform “what is” to “what’s possible” for your business, get your FR^EE tips now at www.ConsciousBizReport.com.

How to Choose the Right Live Events to Attend

How to Choose The Right Live Events To Attend
by Christine Kloser, "The Conscious Business Coach"

Are you bombarded with an abundance of opportunities to attend “live” events? It comes along with being an entrepreneur; you get on everyone’s list and the next thing you know… you spend your entire year (and budget) attending seminars, workshops, retreats, conferences, programs and expos to further your business.

I’ve got good news and bad news about “live event overload.” The bad news is if you attend every event that crosses your path, you’ll get confused, unfocused and frustrated about what to do next for your business. You’re inundated with so much information, (all of which sounds exciting and like the perfect solution to your problem) you get pulled off course in pursuit of an idea that wasn’t even on your “radar” before you attended the event.

Now, for the good news!

Picking and choosing the RIGHT live events to attend can change the course of your business… and your life. How do I know? I’ve experienced more success in my business, more personal fulfillment in my life and more money in the bank than I had ever imagined possible… by choosing the right live events to attend.

Here are the questions to ask yourself when evaluating event opportunities that come your way:

What appeals to you about the event?
Asking yourself this important first question will lay the foundation for determining if it’s the right choice. As a conscious business owner, it’s important to be “conscious” about these decisions and not say “yes” because you think you SHOULD, or everybody else is. It’s your responsibility to put yourself in “live” environments that support your highest and best good; and nurture your soul along with your business. Deciding to go to an event should feel good because it’s appealing to you!

What doesn’t appeal to you about the event?
If the list of things that don’t appeal to you is longer than the list of things that do, it’s not the right “live event” choice for you. Look at all the aspects of the event and clearly identify what doesn’t feel like a fit for you. Once you have a clear list, it’s easy to decide if it makes sense for you to attend. Consider everything from the topic and speakers to location, meals and daily agenda.

What result would you like to experience from being at the event?
There’s a big difference in going to “live” events purely for the knowledge you’ll learn; and to attend because you want to network, get new business, increase creativity, find needed resources, shift your physical environment, feel inspired, or take a break from your hectic routine. Before making a choice about an event, know what results you’d like to experience and assess if those results are aligned with what the event promises to deliver.

Does the event fit with your goals and intentions for the year?
If you haven’t done so yet, you’ll want to identify some specific goals and intentions for the year. Once you are clear on the direction you’re taking your business in the next 12 months, the easier it is to identify if a live event will help you get there. For example, if one of your goals is to write and publish a book this year (by the way, details on my brand-new “Get My Book Done” coaching program will be revealed next month) you’ll be best served investing in an event specific to book writing/publishing, rather than Real Estate Investing. Choose events that will help you achieve the goals you’ve ALREADY set forth for yourself.

Live events are an essential part of every entrepreneur’s business, spiritual and personal growth. Just be sure to make the best choices for YOU based on these questions. Then, watch “live event overload” disappear and “live event success” emerge!

© 2007 Christine Kloser

Christine Kloser "The Conscious Business Coach," publishes the revolutionary 'Conscious Business Connection' ezine. If you're ready to transform “what is” to “what’s possible” for your business, get your FR^EE tips now at www.ConsciousBizReport.com.

Tuesday, February 13, 2007

3 Simple Steps to Manage Your Growing Business

3 Simple Steps to Manage Your Growing Business
by Christine Kloser, "The Conscious Business Coach"

Most entrepreneurs say they want to grow their business. Then, when growth hits, they discover the challenges and issues that come along WITH a growing business. Someone once told me, “If you’re not preparing for growth, you’re preparing for failure” and it’s true. Sorry to be so blunt here, (must be the Sagittarius in me), but it’s important to be READY for your growth.

Growth is one of those things on everyone’s ‘to do’ list; grow my business, grow my customer base, grow my product offerings, grow my subscriber list, grow my repeat business. You get the picture. Now, the picture I want to paint is one that’ll help you handle YOUR growth.

I discovered these 3 Simple Steps on my entrepreneurial journey. There are many more steps I’ve learned, but here are my favorites to get you started.

Delegate, Delegate, Delegate

This was the hardest thing for me to do. I remember the day I ‘flipped the switch’ on my email so it would go to my assistant, rather than me. It was a bizarre experience; to hit send/receive and have nothing appear on my computer screen. It can take a little while to let go of the control you used to have over your correspondence, but it’s well worth it. Just imagine the high priority projects you’ll complete, if you didn’t have to deal with ‘you’ve got mail’.

Not sure how to get started delegating? Here’s what worked for me (and continues to work to this day). Every time I find myself thinking, “I can’t believe I have to do this, I wish I didn’t need to handle that, this is a waste of my time” I write the task on my “delegate these tasks” list. Literally, keep a piece of paper by your desk where you write down every task you do that drives you nuts. Then, when someone shows up to help you, you’ll know exactly what to delegate.

Focus ‘On’ Your Business

Now that you’ve delegated the menial tasks, you’ll have more time to focus ‘on’ your business. Michael Gerber, Author, The E-Myth, and one of my personal mentors made this phrase popular for entrepreneurs. Working ‘on’ your business, rather than ‘in’ your business is how you’ll manage your growth.

By freeing yourself from the mundane administrative tasks, you can now block off time on your calendar everyday to focus on high priority tasks that affect the future of your business. I’ve learned that to manage growth effectively, you shouldn’t be working on anything that pertains to TODAY. Yes, you heard me right. If the task at hand pertains to today, it’s something that can most likely be delegated. In order to focus ‘on’ your business, your time should be spent working on the tasks that pertain to next week, next month, next quarter… next year.

Take Care of Yourself

OK. So, now’s the fun part; taking care of yourself. Your primary responsibility as the owner of a conscious, growing business is to make sure you’re operating at 100%. Entrepreneurs need their health, energy, and peace of mind more than anyone else I know. The amount of creative energy you need to manage your growing business is huge. You can be your best only if you’re not running on an ‘empty tank.’

Some of my favorite ways to take care of myself include: setting office hours and sticking to them, taking weekends off to be with my husband and daughter, exercising 5 days a week, eating healthy foods, soaking in a hot bath, meditating, getting 8 hours of sleep a night, regular trips to the spa (I’m visiting the Chocolate Spa at Hotel Hershey later this month), reading inspiring books, playing chase and Ring Around the Rosie with Janet, cuddling with my husband for a mid-week Spiritual Cinema Circle movie and participating in my monthly women’s circle.

At first, it may not seem that taking care of yourself is going to help manage your business growth; but I can tell you from experience it does! You’ll have much more to give to your business; more space for creative ideas to flow, more joy to help you manifest your desires, more energy to give to your clients, more ease and grace as you lead your business. I encourage you to identify at least three ways you can take care of yourself this week. Get started immediately on keeping your tank full… so you can enjoy the glorious road ahead for you and your growing business.


© 2007 Christine Kloser

Want To Use This Article In Your Ezine or Website? You have my permission, as long as you include this complete blurb with it: Christine Kloser "The Conscious Business Coach," publishes the revolutionary ‘Conscious Business Connection’ ezine. If you're ready to integrate business strategies with intangible/Universal principles to help you achieve results faster… and easier, visit http://www.consciousbusinesscircle.com/.