The Hidden Benefits of Writing Your Book
by Christine Kloser, "The Conscious Business Coach"
Are you losing business and missing out on opportunities because you don't have your book done yet? If you're an entrepreneur with life-changing knowledge... the answer is, "YES"!
Nine out of ten people have a book inside them, but most of them never get their book done. I'm sure you can relate. You KNOW you need a book to grow your business especially when you consider these OBVIOUS benefits of becoming a published author:
-Position yourself as an expert
-Reach a larger audience
-Get more speaking engagements and more publicity
-Increase value by "bundling" books with other products/services
-Give as bonus/promotional item for your business
-Gain instant credibility
-Increase revenue through book sales
-Build relationships with “centers of influence”
-Make a difference in your readers’ lives
Your book is the BEST business card you can have; especially because nobody throws away a book! What you may not realize is this… there are a ton of HIDDEN benefits of writing your book.
After helping nearly 200 entrepreneurs become published authors, these are the top 3 hidden benefits my clients have received:
Many new authors approach their book with unbridled enthusiasm and a TON of ideas. The truth is you could fill several books with your insight and information. But, tons of information in a huge book doesn’t make for a best-seller. That’s why the #1 hidden benefit of writing your book is clarity. Through the book preparation, research and writing process, you’ll quickly discover the core essence of your message and the simplest, most logical way to present your information.
You’ll also gain clarity on where the book fits into your “sales funnel” and what systems you need to implement to maximize your exposure through the book. You’ll become clear on new products, new services and new ways to get your readers to “opt-in” to your list (so you can market to them over and over again). After all, you’re writing your book to make more money, right? It’s amazing how easily you can put together a clear plan to turn readers into future buyers. Most new authors believe this kind of clarity rarely comes from anything other than writing you own book.
The #2 hidden benefit of writing your book is a level of confidence most people only dream of. When you proudly introduce yourself as the Author of ___________, and show people your brand-new book, you’re confidence goes through the roof! There’s something that happens inside of you, when you finally put pen to paper and take a STAND for yourself by putting your valuable information in print. Not to mention WHO you have to “BE” to complete your book.
You’ll discover an entirely new side to yourself when you step up the plate to write your book.
You’ll stretch and grow in surprising, challenging and fun ways as you go through the process of writing your book. You get to discover more and more of who YOU are and the value you offer to the world. With each page your write, you uncover more of your brilliance and at the end of the process, you’ll see (and value) yourself in an entirely new light.
Once you experience total clarity and confidence from writing your book, you’ll discover a newfound sense of courage. Many of my clients say it wasn’t until they became published that they had the courage to ask for more money, more speaking engagements, more referrals, more publicity… and know they DESERVED it 100%.
Just imagine there’s someone you want to meet (who can further your success) and you’ve never had the courage to contact them. Once you’re a published author it’s EASY to contact anyone, because you can introduce yourself as an Author and even give them a signed copy of your book. The hidden benefit of courage can literally mean thousands of dollars in your pocket because you’re finally ready to ask for what you want.
If you’re thinking of writing a book, keep these “Three Cs” at the top of your mind (and heart) as you bring your brilliance out in the pages of your book. Yes, the expert status, credibility and new revenue from your book are valuable rewards, which will be maximized through the hidden benefits of Clarity, Confidence and Courage.
© 2007 Christine Kloser
Want To Use This Article In Your Ezine or Website? You have my permission, as long as you include this complete blurb with it: Christine Kloser "The Conscious Business Coach," publishes the revolutionary 'Conscious Business Connection' ezine. If you're ready to transform “what is” to “what’s possible” for your business, get your FR^EE tips now at www.ConsciousBizReport.com.